I've never been the guy who drops thousands of dollars on shoes and clothes. I might have when I was a kid and needed the newest Jordans, but that's where it ended.

I've heard of the craziness that goes on with Kanye West's Yeezy brand over the years. People will borrow and empty an account to spend over $2,000 on his product. Well, I can't get down with that until Kanye West just made a major announcement. This could interest you.

The Yeezy brand by Kanye West has just made a blockbuster deal with the GAP that literally skyrocketed their stocks. The company watched stocks jump 31% on Friday. I don't know about you but that's massive during a terrible pandemic we're currently living through.

Kanye is creating a special line for GAP that includes clothes for the entire family. The company said this on Friday,

Modern, elevated basics sold at accessible price points.

I love Kanye's # today with #WESTDAYEVER. Kanye has been under fire for years for selling his line at such a high price that people can't afford unless you have that type of cash. I think I'll have to check out his line for my son and daughter. Let's see what they come up with.

You can also expect Kanye in the news for at least the next 10 years. That's how long they signed West and the first line rolls out in 2021.

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