Ikea Offers Discount if you Pee on Their New Ad

Standard pregnancy tests are so 2017 — this year it’s all about peeing on magazine ads to find out if you have a bun in the oven. Yes, you read that right.

Ikea’s latest magazine ad in Sweden offers a built-in pregnancy test, which expectant mothers can claim for a discount on cribs.

It’s literally a paper ad that has a strip on it similar to any regular pregnancy test, but instead of a plus or minus sign, or a yes or no, it will give you a coupon for a discount on a crib.

I've seen adorable YouTube videos of women surprising their husbands with the news that they are pregnant by showing them the positive pregnancy test. Can you imagine handing your husband a piece of paper covered in your pee while saying, "Surprise! You're going to be a Dad!"?

So, if you’re following along, that means you have to take your pee-covered ad into the store to also claim your discount. EW.

This is not currently available in the United States. Darn.