Boise Towne Square’s Future: 10 Creative Ideas to Reinvent the Mall Experience

It's no secret that Boise Towne Square has lost several retailers recently. The mall seems to be well-managed, liked by its retail clients, and still has plenty of traffic. The reason these stores are disappearing is because the world of retail has changed.

According to CBS News, over 7,100 retail stores closed in 2024, a nearly 70% increase from 2023. These closures are a trend that started in the mid-2010s, but the pandemic showed us all how easy and convenient online shopping could be, accelerating the closures to the levels that we see today. This year, more than 15,000 retail stores are expected to close, double the record numbers we saw last year. Because of that, many believe that a quarter of America's biggest malls will close by 2027.

Get our free mobile app

If you own a mall, this is not the news you want to hear. Business has changed, and you need a plan to be relevant, or you could be part of the unfortunate 25% expected to close in the next two years. Brookfield Properties, the owner of Boise Towne Square and several other malls worldwide, has survived the trends.

If more stores continue to disappear, expect Boise Towne Square to move in a more experiential direction like many of its sister malls have. We've come up with ten ideas that could help turn things around and make Boise Towne Square more than a mall but become more like its name: Boise's Towne Square. A place where people come together for shopping, dining, fun, discussion, and much more.