I'll never forget being in downtown Boise one weekend and seeing this huge crowd of people around an ice-cream shop. I thought "how in the world does ice-cream attract that many people?" The STIL is known for drawing a crowd, so they've decided to open a second shop.
Who in the world would think "goat cheese and cherry" ice cream is a good idea? Not Boise. But we are getting some national attention for having a different crazy ice cream flavor, and this one is good.