Do You Drive One of the 5 Most Popular Pickup Trucks in Idaho?
Fact: Idahoans love pickup trucks.
Not all, of course, but many a male and female Idahoan has a soft spot in their hearts for a beautiful pick-up truck. For some, they embody a sense of rugged, undefeatable independence. For others, it's all about practically and versatility.
Nothing compares to the power & versatility of a pickup truck.
Asking any tradesman or woman, whether they're hauling heavy equipment for work or a DIY project, or exploring Idaho's beautiful backyard, pickups are auto industry's pinnacle of utility.
A roomy interior coupled with a powerful engine makes for comfortable experience that puts a driver ease, instilling a sense of confidence behind the wheel. Culturally speaking, pickups highlight a connection between Idaho's rural heritage and our state's more traditional values that prioritize hard work and a can-do attitude.
IYKYK...it's not just a truck, y'all.
For many Idahoans, their truck is more than a means of transportation. it's a way of life. From its elevated view of the road ahead to the its commanding presence on Idaho freeways, it doesn't matter if it's a trip to the grocery store or a backcountry road trip, our trucks have the power to make any journey special.
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