Have you ever felt betrayed by a brand you've trusted for years? 

You love it. Your kids love it. Heck, it's a staple on your weekly shopping list at Albertsons. Then a study comes along and disrupts everything you thought you knew about your beloved brand. Our family's going through it right now. 

Science ruined our breakfast 😒

Okay, that's not true. We're just bitter and still feeling the sting of the news. Seven of the most popular hot and cold breakfast cereals sold in Idaho were recently linked to a chemical that causes devastating health issues for women and babies in utero.

According to a 6-year study by The Journal of Exposure Science & Environmental Epidemiology, these cereals contain chlormequat, a chloride salt. 

The study results are disturbing. According to their math, 80% of Americans have been exposed to chlormequat via breakfast cereal. We hate to disappoint you, neighbor, but the chemical was found in some of the most popular cereals in Boise-area grocery stores. 

Mix 106 logo
Get our free mobile app

So, what are the side effects of chloride salt on human health?

According to the study, not good 😳 

Scientists found chlormequat exposure lower than that of what's allowed in breakfast cereals can "reduce fertility and harm [a] developing fetus." As if that weren't disturbing enough, the study also highlighted the EPA regulation that bans chemical in the growth and production of crop foods.

What cereal brands contain chlormequat?

General Mills owns five of the seven breakfast cereals the study put on blast, and PepsiCo, Inc owns the other two. 

When approached by People, PepsiCo, Ink didn't respond. General Mills, however, stated all of their breakfast cereals complied with the Federal Food & Drug Administration's regulations. 

Cool, General Mills, and thanks for replying. But isn't that one of the biggest problems here?! The FDA blessed off on a breakfast cereal ingredient that can cause infertility and fetal development issues in minimal amounts. Not what we'd be flaunting in your situation, but okay. 

Scroll for seven cereals with chlormequat in Idaho grocery stores & six side effects caused by the chemical.

7 Popular Breakfast Cereals Sold in Idaho Linked to Infertility & More

We've been eating these breakfast cereals for years, trusting they were safe and healthy. Now, it turns out that they might not be either of those things.

A new study shows they actually contain a chemical that causes infertility, fetal development issues, and a host of other health complications.

Scroll for seven cereals with chlormequat in Idaho grocery stores & six side effects caused by the chemical.

Gallery Credit: Ryan Antoinette Valenzuela

9 Forbidden Foods That Are Banned in Idaho, Washington, Utah and California

Due to government regulations, these are foods that are forbidden in most of the United States.

Gallery Credit: Michelle Heart

The Price of These 15 Foods Have Gone Up the Most in Idaho Grocery Stores

We dove into the U.S. Bureau of Labor Statistics' Consumer Price Index to see which foods have gotten more expensive over the past year. They were able to show the year-to-year (April 2021 to April 2022) price change for 22 different items. These were the foods with the most dramatic increases.

Gallery Credit: Michelle Heart

11 Items You Should NEVER Buy at an Idaho Dollar Store

$1.25 sounds like a great price, but is it a great value for these products? According to several major publications, no.

Gallery Credit: Michelle Heart

More From Mix 106