Amid the outbreak of the coronavirus, Amazon Prime Day which usually takes place in July, was delayed if not canceled altogether. The need for essential items took precedence as shoppers were clamoring to get their hands on toilet paper, sanitizer, masks, and cleaning supplies. Consumers were not shopping in the way Prime Day accommodates.

As we head into the 7th month of pandemic life, people have seemingly adjusted to their new normal, which includes most things being cancelled. But many are still holding out hope for some joy in the coming months if only to maintain sanity. It makes sense for Amazon to bring Prime Day back with the holidays around the corner. And retail therapy is damn near all we have left at this point.

Many publications including CNET and The Verge are saying Prime Day will land on October 13th, citing intel from inside sources at Amazon. It also wouldn’t be surprising if the event lasted 48 hours like the previous year. Amazon has yet to officially confirm.

I do know that I have my calendar marked just in case and my wish list up to date ready to add to my cart. With so many retailers cancelling Black Friday, it’s likely there will be more online shopping than ever and I don’t want to miss out on any deals. I've never lived in a cold place, so I'm hoping to score some gear for winter activities. Taking all suggestions for snowboarding equipment. What are you shopping for on October 13th?


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