Comedy Legends Trash Idaho In New National Ad Campaign

Comedy legends Cheech Marin and Tommy Chong are making waves in the cannabis industry with their new hemp-derived Delta-9 THC gummies, Cruise Chews. The ingredients are federally legal, but the iconic duo has hit a snag when it comes to shipping restrictions in certain states. Idaho, in particular, has become the main punchline in their marketing, highlighting the legal restrictions faced by Cheech & Chong's Cruise Chews. However, in addition to Idaho, the product can't be sold in Colorado, Alaska, Hawaii, and Oregon due to state-specific regulations.

Made to align with the 2018 Farm Bill guidelines, Cruise Chews contain a micro-dosed blend of CBD and less than 0.3% Delta-9 THC, allowing for legal consumption in most states. But Idaho's strict cannabis policies prohibit the sale and distribution of ANY cannabis product, regardless of its THC content.

Cruise Chews face different challenges in five states. In Colorado, it's the CBD and THC ratio limits. In Oregon, it's the THC limit. In Alaska and Hawaii, delta-9 THC is illegal. And here in Idaho, any hemp-derived THC is against the law.

Regardless, Cheech & Chong have decided to target Idaho's laws in their marketing, even though it's not the only state they can't ship to, using lines like "Cruise Chews are 100% legal in every state except Idaho (sorry, folks!)."

So, while Cheech & Chong's successful edible business may not be able to ship into the Gem State, their marketing tactics ensure that their ads reach us anyway.