She didn't have the passion for our city when she moved from New York but over the years, Red Sky PR firm CEO, Jess Flynn is now calling herself a born-again Boisean. And, just a note: Boise isn't the next Bend, it's not the next Austin and it's not the next Boulder. It's the next Boise. Pronounced "boy-see" by the way. This love letter to Boise reminds us why we love it so much.