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Blue Jeans

Blue Jeans

Atil Kutoglu: Runway - MBFWI Presented By American Express Fall/Winter 2014
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Never, Ever, Ever, Wash Your Jeans

The CEO of Levi's, Chip Bergh, was speaking at a conference recently, and he told the crowd you should NEVER wash your jeans.  He was wearing a pair that was already a year old and had never been washed.   And he apparently isn't the only one.

 

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