Shark Week kicks off August 10th. It's been going on since the late 80's but we didn't really start obsessing (as a nation) until just a few years ago. It got cool. Why is this commercial so awesome? I can't get over it. I've watched it over and over again. 

It's so cool, Rob Lowe took his lifeguard-ish hardcore hot self to the ocean and rode sharks to promote the SciFy week-long series.

It's so dumb and so awesome all rolled into one. Plus, Rob is just pretty to look at.

Watch the quick video and comment below: Funny or Not Funny.