If you've driven by BoDo on Myrtle over the last week, you may have noticed a new sign for a new neighbor.  Jelli, a California startup company has opened their new Boise office.

The company, based in San Mateo, California, opened the doors to their new office last month but held their grand opening yesterday.

The company is a "cloud-based ad platform" that focuses on all aspects of audio advertising (including radio, services like Pandora, and other streaming providers).  They company launched 2009.

Jelli said they chose to move their new office to Boise because of a "pro-business environment" and the quality of life here.

You can read more in the Idaho Business Review.