Would you pay $2 for a personal concert from Ed Sheeran? Most would say yes, I think, but as you can see in this video, very few peeps (pun intended) were willing to pay the $2

Ed Sheeran did a prank on fans where he sat in a peep show booth and played his songs for anybody who would pay two dollars to get in. But almost NO ONE paid, because no one believed they'd really get to see him.
He got about half a dozen people in four hours, but those who paid had some great reactions.